Moodus – Identity 2010

Moodus is an interior branding agency in Stockholm focusing on corporate branding. Ritator created a graphic identity that was inspired by Moodus’ use of space, in which they move at ease between two and three-dimensional spheres. A way to illustrate this is a sheet of paper’s ability to be both two and three-dimensional. Hence, the logo was conceived by folding a standard sized paper diagonally, creating an ‘M’ for Moodus.

The colours that were chosen for the identity were based on the different shades a shadow can have. Both these ideas are illustrated in Moodus business cards, for example. The cards were printed with diagonal colour blocking, and then folded, presenting the receiver with unique business cards in the shape of an M.