Frozzy – Identity 2013

Frozzy is a chain of frozen yoghurt parlours aimed at families and young people. Ritator’s graphic identity consists of everything from signs and menus to packaging and printed applications.

Rather than relying on the dollop-like feature associated with yoghurt products, Ritator wanted to create something different. For this purpose, the illustrator Andreas Högberg produced graphical patterns, which could be used in various applications. Frozzy’s graphic identity is unique in its marketplace, generating both recognisability and sales.