Sound of Stockholm – Identity 2013

Ritator designed a graphic identity for the yearly electronic music festival ‘Sound of Stockholm’ consisting of a logotype, typeface and colour scheme found in, for example, posters and a magazine.

The design is deliberately aiming to break away from the graphics generally associated with contemporary electronic music, such as squares and pixelated letters. Ritator looked at graphics used on psychedelic album covers in the 1960s, but took it to a slightly more minimal level. Here the distinctively contrasting colours work as a reference to the wide gamut in electronica. As a result, the graphic identity ties the event together in an aesthetically pleasing manner.