Liljevalchs Konsthall – Spring Salon 2010

Every year Liljevalchs Konsthall, Stockholm, invites artists to submit their work to its Spring Salon. Ritator designed the graphic identity for the 2010 edition.

For this purpose, Ritator designed a head with several eyes, with special effects made by artist Love Larson. Photographs of the model from different angles were used in invites, posters, catalogues, adverts, and t-shirts. The result is a graphic identity that comments on the importance of seeing art and makes a statement about how no two pairs of eyes see artwork in the same way.